Are you actually based in Westborough, or just serving the area?

I'm based in Marlborough and serve Westborough as part of my regular MetroWest service area — through local networking rather than a physical office here.

Can you manage a site that was built by someone else?

Yes, this is common. I start with a short audit of the existing setup so I understand exactly what I'm taking on before it moves into a care plan.

What's the difference between hosting and a management plan?

Hosting just keeps the site online. It doesn't update plugins, monitor for security issues, back up your data, or make changes when you need them — that's what the management side covers.

Do you handle WooCommerce stores specifically, or just standard WordPress sites?

Both, and I have more hands-on experience with WooCommerce than with alternatives like Shopify — it's genuinely one of the things I do most. We only manage websites built on WordPress, WooCommerce, and Shopify.

How do I get started?

Reach out for a quick conversation about your current site — no obligation, just a straight assessment of where things stand.

New Website Build for Westborough Businesses — Starting at $1,500

A custom-built WordPress website for your Westborough business, launched in about two weeks — not a template with your logo dropped in. Flat fee, locked scope, no surprises on the invoice.

I’m Rob Petrin, based in nearby Marlborough with 25 years building for the web and the last 20 focused specifically on WordPress. If your current site is outdated, DIY-built, or just isn’t bringing in the business it should, this is the fix.

Book a 20-min call

What You Get

A site, not a starter theme.

Custom build, not a template

We write the theme. No page builders. No bloat. The HTML and CSS we ship is the HTML and CSS that runs your site.

Real CMS, real ownership

WordPress configured around how you actually edit — clear field structure, no mystery shortcodes. You own the keys, outright.

Ready to track on day one

GA4, Tag Manager, Search Console wired correctly from launch. Reports you can read without a manual.

Pricing

Start at $1,500. Layer in what you need.

Base — required

Launch

Starting at $1,500

A foundational WordPress website build covering all core pages plus tracking and search setup, for your Westborough business.

Home, About, Services, Contact, Blog, 404
GA4 + Google Tag Manager + Search Console
Custom WordPress theme — no page builders
Forms with CRM-ready field mapping
Mobile & performance pass
Basic SEO + sitemap + structured data

Start Your Westborough Build

Add-Ons, If You Need Them

Ecommerce, extra pages, accessibility compliance, ad account setup, and more — each scoped and priced upfront. See the full add-on menu on our Custom Web Development page.

Audit

+$750

Review existing content — keep, cut, or migrate

Expand

+$1,000

Additional pages that grow the site’s depth and SEO surface area.

Strategize

+$1,500

A six-month editorial roadmap that defines what to publish and when.

Advertise

+$1,250

A Google Ads account built right with proper campaign structure.

Sell

+$1,250

A full ecommerce setup on Shopify or WooCommerce.

Accessibility

+$1,250

WCAG 2.1 AA compliant WordPress foundation built from launch.

Measure

+$1,000

A custom Looker Studio dashboard that tracks what actually matters.

Train

$500+

Master your site’s management, publishing, and SEO basics.

Our Typical Process

Four easy phases. About two weeks.

01.

Kickoff & scoping

One call, one hour. We agree what the site is, what it does, and what it looks like. You walk out with a scope you can sign.

90 Minutes

02.

Parallel design & development

Content, design, and development happen in parallel. No bottlenecks. Just one cohesive site.

Weeks 1 + 2

03.

Integrate & polish

Copy lands in the templates. We test, refine, and lock pages. Same-day decisions keep the timeline honest.

Weeks 2 + 3

04.

Launch & maintain

Staging. QA. Deploy. We monitor for 24 hours and walk you through the CMS — with an optional Westborough care plan ready to pick up from there.

1 day

Hear It From Our Clients

What Our Clients Are Saying

Rob rebuilt our website and the difference is night and day. He kept us in the loop the whole way through, explained his choices in plain English, and never made us feel like we were bothering him with questions. He also cleaned up our contact form so inquiries actually come through the way they should. Easy to work with from start to finish.
Kasee Goodhind Servello CPA

Rob took over our website, redesigned it, and moved it to a modern hosting setup that costs us nothing to run — a big deal for an organization like ours. He was clear about what he was doing and why, responsive every step of the way, and the result looks and works far better than what we had. He clearly cared about getting it right for us, not just getting it done. Couldn't be happier!
Christiane Petrin Lambert Seeds for Change

First of all, Rob is an A+ human and extremely talented in his respective field. He built out the MWPC website that's become the main hub of our networking group: the calendar, member directory, dues tracking, the metrics we report on, and the email reminders that save us a ton of chasing. He understood our needs and was quick to make adjustments. It's been a massive value add and something we've leveraged to recruit new high-quality members. I can't recommend him enough!!
Ben Naranjo MetroWest Professional Connections

I've been fortunate to be part of a networking group with Rob, who also created the group's website. Rob had shown me several websites he had built in the past, but it wasn't until I saw what he created for our group that I fully understood the extent of his talent. He built a completely custom website that goes far beyond a typical site, incorporating a calendar, member directory, dues tracking, reporting metrics, automated email reminders for upcoming meetings, and much more. The entire platform is incredibly well thought out, professional, and easy to use. Rob's work is truly top-notch, and after seeing firsthand what he is capable of, I would trust him with any of my website or web development needs and would confidently recommend him to anyone looking for a talented and reliable web developer.
Michael Giovangelo MetroWest Professional Connections

Rob built the website for our fall softball league, and it made a real difference. Players actually use it to check schedules, standings, and updates, which has helped keep everyone engaged and showing up throughout the season. Having everything in one place changed the feel of the league and made it much more organized and professional. Rob brought real skill and care to the project, was great to communicate with, and delivered something even better than we expected. Our new league's success owes a lot to the website he built.
Mike Dempsey Northbridge Men's Softball League

Rob Petrin provides efficient and effective service for my firm’s website. He was very helpful during our transition from our former website development company and provides helpful recommendations to improving the operation of our website. I recommend him without hesitation.
Christopher Mitchell CHWM Law

Rob Petrin provides exceptional service in connection with our website. He is an excellent communicator and has creative solutions for problems. He is very responsive to requests and is proactive to solve new issues that arise from time to time. I recommend him without reservation.
Marvin Silver CHWM Law

I recommend Rob without question. I met him through a networking group. The company I work for was changing brands and I needed a new personal website fast. Without much more direction than that, Rob dove in and had a website up and running in a matter of days. He has dealt with changes we've wanted quickly and without question (unless he has a better solution, and he puts that on the table for consideration).
Gary Kelley Move With Gary

We were tracking stats on a spreadsheet like cavemen. Now we've got a real dashboard. Players love seeing their numbers, I love not managing it all manually. It's exactly what we needed.
Joe Fusco Northbridge Men's Softball League

Why PDS?

Why Build With a Local Westborough-Area Developer

Based just next door in Marlborough means a real understanding of the local small business landscape, faster turnaround, and no outsourced support queue between you and the person who actually built your site.

Ready to talk about your Westborough build? Get in touch for a straightforward conversation — no pressure, no upsell script.

Book a 20-min call

Frequently Asked Questions

Questions clients ask.

More FAQs

Are you actually based in Westborough, or just serving the area?

I’m based in Marlborough and serve Westborough as part of my regular MetroWest service area — through local networking rather than a physical office here.

Can you manage a site that was built by someone else?

Yes, this is common. I start with a short audit of the existing setup so I understand exactly what I’m taking on before it moves into a care plan.

What’s the difference between hosting and a management plan?

Hosting just keeps the site online. It doesn’t update plugins, monitor for security issues, back up your data, or make changes when you need them — that’s what the management side covers.

Do you handle WooCommerce stores specifically, or just standard WordPress sites?

Both, and I have more hands-on experience with WooCommerce than with alternatives like Shopify — it’s genuinely one of the things I do most. We only manage websites built on WordPress, WooCommerce, and Shopify.

How do I get started?

Reach out for a quick conversation about your current site — no obligation, just a straight assessment of where things stand.